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Types of Angel Investors As It Relates to Small Business Investments

There is a large misconception that there is only one type of angel investors. However, there are many different attributes that make these individual funding sources very different from each other. This is primarily due to the fact that many angel investors have varying investment objectives as it relates to what they want in a small business investment. Foremost, the wealthiest of these funding sources are looking to make large scale investments into small businesses as they want to generate the highest return possible on their capital. Additionally, these investors typically do not want an ongoing stream of dividends paid to them on a monthly or quarterly basis. However, private funding sources that do not have a substantial amount of small business investment capital are more focused on generating a recurring stream of revenue from your business. As such, it is important that you focus heavily on the type of individual funding source that you intend to work with as this may impact certain aspects of your business including your cash flow analysis and profit and loss statement.

If you are working with a smaller angel investor then you are going to need to factor in the ongoing payments that are associated with your business. As such, you may not have enough capital on hand in order to make appropriate reinvestments into property, tangible assets, equipment, and expanded working capital. If your business has solicited capital from a wealthier investor then you may be in a much better position to make substantial reinvestment into your business while generating a much higher return on the equity of the business. Additionally, one of the benefits to working with a high end private funding source is that you can always go back to them with additional capital requests in the future. They will most likely have the appropriate capital on hand in order to assist you with aggressively expanding your growing business.

In closing, it is very important to discuss exactly the type of angel investor that you intend to find as it pertains to your start up business or expanding venture. It is imperative that you profile anyone that expresses an interest in regards to providing capital to your business on a one time or ongoing basis. Of course, we always recommend that you work closely with appropriate counsel that can assist you in making these determinations as it relates to your ongoing business operations. Additionally, you are going to need to make an appropriate examination of your business as it relates to your total capital needs.

Does An Internet Marketing Business Need A Facebook Page?

You bet it does, along with just about every other business on the planet both online and offline no matter how big or small. This is the 21st Century and technology is racing ahead at such a speed. If you’ve got an Internet marketing business or any other kind of business, you need to be getting a Facebook Page right now. Don’t wait, you won’t want to get left behind.

New sites such as Google+ and privacy-focused Diaspora are attempting to knock it off its pedestal, but at the end of the day, almost everything in today’s social media space is focused around Facebook.

With around 700 million user accounts, Facebook has grown exponentially since its Harvard beginnings in 2005, and in fact, if it was a country it would be the 3rd most populated in the world.

Some people have misgivings about Facebook for various reasons such as lack of time, concerns about privacy or general confusion but the benefits definitely outweigh the drawbacks.

For the majority of us, when we think of the Internet, the first website that comes to mind is Google, but in fact, Facebook has more web traffic than the titanic search giant, where people spend around 700 billion minutes per month on the social network. Clearly, this is where your business needs to be.

Then again, it’s not just about the numbers. Still not convinced? Read on.

Online Presence

An individual has their own personal profile, but as a business, you can create what is known as a Facebook Page. Recent updates to the way Facebook works, mean that you can interact with other users pages as your business. In other words, any activity on Facebook can be attributed to your Business Page rather than your own personal Profile – effortless advertising at its most subtle, so long as you’re not over posting unnecessarily.


Anybody who ‘likes’ your page will see everything that you post in their News Feed – a live, constantly updated stream of information. The nature of the site means that everything you do in the public domain on Facebook will show up to all your target audience, giving them an opportunity to interact all the time. Post something interesting every day and people are able to get to know you and your business better, and this knowledge leading to trust is crucial for your success.


This is a platform for you to show and tell your audience just how special you are – not in an overt way, but through being a veritable expert on your market niche. Post informative tips, interesting news articles, useful ideas so that you are first in the collective consciousness of your audience when they need your services.


Facebook is another outlet for your company so make the most of this – the more you are seen across the Internet with a consistent brand image the better, so even if you’re new to this, you can be on the same level as the big guys! Get yourself a professional branding package if you can which will greatly improve public perception of your business, and then make sure this is the same across your online presence, including Facebook.

Go Viral

If you like, this is your main goal here, and while it doesn’t happen to everyone, Facebook helps hugely. Everything is about sharing here, and it’s free word-of-mouth advertising! Sign up to RSS feeds and surf the net regularly for interesting content which you can then share on your Facebook page, be it videos, articles, tips, anything, and it doesn’t necessarily have to be yours either, as in this case you are only passing it on. Even the best journalists are known to share content from other companies and similar, so why can’t you every now and then do the same thing? Again, if people know they can trust you to pass on good information, then they will more than likely believe in you equally when you’re posting your own material.

This list could go on and on, and that’s the best thing about Facebook right now. It’s a true hub of activity, and the best thing you can do right now for your Internet marketing business or any business that you may be involved with is to get a Facebook Page as fast as you can.